Some may say it’s better to ask forgiveness than permission — but when naming your Texas LLC, the rule does not apply.

Choosing the wrong name can have serious consequences, especially if the name you select already belongs to another business. The Texas Secretary of State (TXSOS) website is an excellent place to review the various naming rules. We realize it’s a lot to read — so we’ve outlined some of the most important rules below.

1. Organizational Designations. The name of a limited liability company must contain the words limited liability company, limited company, or the abbreviation of one of those phrases (i.e., LLC or LC). Adding "LLC" to the end of the business name is the most common way to comply with this rule.
2. You can’t use a name that a competing business is already using. Simply stated, if another organization is using the same name you wish to use, you must select another name. The TXSOS will reject a new business filing if a Texas business or foreign business has registered in Texas with the same name. Please note, even if the existing business has not gone through a formal trademark or LLC organization process, they may still have common law rights to the name if they have been using it longer. In other words, just because the TXSOS approves the filing does not mean you are in the clear (someone may have rights in the name that are superior to yours).
3. You can’t use a deceptively similar name. We know what you’re thinking. “What if we just change the spelling slightly?” The Texas Secretary of State is pretty clear about this: anything that will cause confusion in the marketplace will most likely be rejected. Adding “LLC” or “Co.” to the end of a name, adding or removing a space, altering the spelling, or adding one or two letters will not cut it.

   Read the entire statute →

4. If the names are similar, you will need a letter of consent for approval. For example, if your intended company name is Smith Brothers Plumbing, LLC, you may need a Consent to Use Similar Name from Smith Bros. Plumbing, LLC to gain the TXSOS approval.
5. The Secretary of State will not approve if you can’t type the company name on a standard keyboard. This means you can use letters, numbers, and even symbols in your company name. But if, for example, the Artist Formerly Known as Prince applied for a company name in Texas using his famous symbol, it would not have been approved.
6. Your Texas LLC name can’t imply a false government affiliation or a false or illegal purpose. It’s easy to see why the Texas Secretary of State would object to this. Imagine if you were to apply for approval of a company called Texas State Secretary, LLC.
7. Don’t choose an offensive name. The SOS is not as detailed as we might like, so we suggest the following rule of thumb: If you can’t state the company name to your grandmother without blushing, you should probably reconsider.
8. You can use the same surname as another business, given the names are different. There are a lot of Smiths in the world. If your company uses “John Smith Plumbing” and there is already a “Smith Plumbing,” the names would not be considered deceptively similar. You can even use the same first name and surname as another company if the companies are in different industries and have additional qualifiers, as in “John Smith Construction” and “John Smith Hair Design.”
9. Churches and Ministries have some leeway. Ever noticed how many First Baptist Churches there are?
10. Companies can’t lay claim to certain professional words. Nobody owns words like “Law Offices” or “Pediatric Center.” As long as you are qualified to practice in your profession and you use additional distinguishing words in your business name, you may use appropriate professional words as appropriate.
11. Miscellaneous words that are troublesome.
    
    • Insurance must be accompanied by other words, such as agency, that remove the implication that the entity's purpose is to be an insurer.
    • Bail bonds and surety imply that the entity has insurance powers and should be formed under the Texas Insurance Code.
    • Bank and derivatives of that term may not be used in a context that implies the purpose of exercising the powers of a bank. You’ll need a letter of no objection from the Department of Banking.
    • Trust generally implies that the entity has trust powers; accordingly, prior approval of the banking department is required.
    • Cooperative and Co-op should be used only by an entity operating on a cooperative basis. A firm or business that uses such terms in its name or represents itself as conducting business on a cooperative basis when not authorized by law to do so commits an offense. The offense is classified as a misdemeanor that is punishable by the imposition of fines, confinement in the county jail, or both.
    • Perpetual care or endowment care, or any other terms that suggest “perpetual care” or “endowment care” standards, should only be used in the name of a cemetery that operates as a perpetual care cemetery in accordance with Chapter 712 of the Health & Safety Code.
    • Engineer, engineering, or engineered in the entity name should be engaged in the practice of engineering and its engineering services performed by an individual licensed by the Texas Board of Professional Engineers.
    • Architect, architecture, landscape architect, landscape architecture, or interior design requires approval from the Texas Board of Architectural Examiners whether such use violates the statutes applicable to architects and interior designers.
    • Public surveying requires approval from the Texas Board of Professional Land Surveying whether such use complies with the statutes applicable to surveyors.
    • College, university, seminary, school of medicine, medical school, health science center, school of law, law school, law center, and words of similar meaning must obtain prior approval of the Texas Higher Education Coordinating Board.
    • Veteran, legion, foreign, Spanish, disabled, war, or world war requires approval from a Congressionally recognized Veteran’s organization.
    • Olympic, olympiad, olympian, and olympus are prohibited unless authorized by the United States Olympic Committee.
    • Lotto or lottery are prohibited words.